About Us
What We Offer
The Office of
Marketing and Creative Services offers a wide range of services that support
the marketing of Irvine Valley College to both internal and external audiences.
We work with members of the campus community to create exceptional print and
electronic materials that best communicate the client message. While many of
our projects encompass multiple services such as design, writing, editing,
photography, broadcast services, social media, web design, and marketing, we
also handle projects that may require only one of these services.
Design and Editorial Services
Our staff are marketing experts who use a creative approach
and work with you to develop products that suit the needs of your programs and
audience. Our services include design, copy writing, editing, advertising,
photography, and graphics creation.
Specific projects include but are not limited to class
and event flyers, brochures, event programs, posters, signage, and other
marketing collateral.
Broadcast Services
Broadcast Services creates
educational programming for use by IVC faculty and staff. College lectures,
events, orientations, classes, and various college performances are recorded
when requested, and as time permits. Irvine residents with Cox Cable can view
IVCTV on Channel 33 and AT&T.
Public Relations
We promote student and faculty
accomplishments as well as campus events. Our audiences can include the college
community, local residents, and/or local and regional media outlets. For media
inquiries, contact MCS Executive Director Diane Oaks or call 949-451-5277.
Crisis
Communications
MCS
is responsible for IVC’s Crisis Communications plan and protocols, which will
guide the college in promptly sharing information with all of IVC’s audiences
during an emergency or crisis.
Social Media
Social media is a
tool for promotional engagement. At IVC, we promote educational programs and
campus events that enable students to become further engaged in the campus
community. Our focus is to communicate and market messages that are
representative to the college. IVC is currently active on Facebook, Instagram,
Snapchat, and Twitter. We advise and oversee campus departments on how to set
up their own social media accounts, and provide “best practices” training
workshops to help departments decide which social media platform is best suited
for their needs.
Web
We maintain the
design, layout and architecture of the IVC website. Our team works with each
department to generate web content in a clear and concise manner that stays
true to the identity of IVC, while communicating the message of the department.